We might already be preaching to the choir. However, there are certain tips and tricks about using custom branded magnets many on-demand delivery services might not even know about that would make so much of a difference. For starters…. Think customer retention here.
Most Delivery Services Might Simply Have a Stack of Those Magnets for Customers Walking in or Stopping By
And then your employees just give them away. Which works. Don’t get us wrong on that. Typically potential customers will often just bring those magnets back home, stick ’em on the fridge, and call it good. But the key to really getting the value is all about customer retention. You want to give them a reason to call you again not while they’re prospecting your business — but after they’ve already made their first order!
So…include that magnet in the first delivery! Make sense? That’s strategic marketing. The excellent bonus of doing it that way is the fact that you can factor in the revenue of each and every magnet based on that first purchase.
The instant ROI is the customer now has a way to reorder. You’ve targeted the customer after closing on the customer in the first place. Don’t just give those custom branded magnets away just in case a prospective customer wants to buy weeks from now.
Give Those FIRST-TIME Customers Those Custom Branded Magnets After They’ve Already Bought Something
It’s almost like an upsell. Incentive. Added value on top of the purchase they’ve already made. The concept is so simple, yet so very powerful. Instead of just rattling media at everybody, not knowing if anyone’s going to buy, send out your magnets to only those who’ve purchased, and you’re guaranteed an even better chance that they’ll buy again. Make sense? Check out BRAVA Marketing. Look at the designs we have. Plan your marketing. And contact us!