We’re sure candy shops know just how crazy the business gets. You get logistics, production, manufacturing, branding, stocking, you name it. Setting all of that up can be a massive headache especially when you also face quality control problems, transportation issues, customer complaints, inventory control hiccups, and much more. And to make it worse, that bogs down all your other aspects of the business, like advertising and marketing. What can a candy shop do?? Golden tickets? Even better. Give your customers what they already love: promotional chocolate gifts.
When You Think About Promotional Chocolate, That’s the Biggest Draw to Getting More of Your Customers in the Door — and Keeping Them Coming Back for More
Readymade. And branded. In YOUR NAME. You can see the draw pretty easily. The point is getting them to want more by giving them what they already like. That’s entirely the point, a very simply method, of getting them in the door. It then becomes a major arbitrage model where each promotional chocolate gift and the cost behind it gets recouped thanks to whatever your customer ends up buying in the store.
It’s, essentially, its own money maker.
Aside from the fact that you’re looking at readymade chocolates (your own company didn’t even make them!), you’re also getting real branded products as well: M&Ms, Reese’s, Godiva, and so much more. Packaged in your brand name.
You can see the immediate value.
With enough strategy behind this type of promotional model, the arbitrage could net you easily double the revenue for the cost. Set up your campaigns, offer that free promotional chocolate as a gift — and watch them come in to your store — just to buy more!