Tradeshows and conventions are still an important part of many companies’ marketing and sales strategies, and you need to stand out among the crowd with unique promotional products, compelling marketing materials, and leave a lasting impression.
Despite the declines that tradeshows and conventions experienced in the mid-2000s, according to ExpoWeb magazine, “moderate but steady momentum in the [trade show] industry has been building [in] the last couple years.” It’s still one of the best ways for companies to display and showcase their products and services face-to-face with potential new customers in their target markets. However, before you jump in (or jump back in) to the tradeshow and convention arena, here are a few questions to keep in mind:
Are the attendees at the event within your target market?
Know the audience to make sure it’s worth the expense and effort. It’s ideal if you can obtain a preliminary attendee list up front so that you know exactly what types of businesses and roles will be represented. Are they the decision makers who might be interested in purchasing your products and services? Also, if attendees have paid to attend the event, you will likely encounter higher quality leads.
Is the event the right size so that it’s worth your time, money, and effort?
Of course this will depend on your business, but you need to make sure that you will be meeting with enough prospects to make the event a financial success. Ask yourself, do I need to meet with 1,000 prospects or 200 prospects?
Will your marketing and promotional materials leave a lasting impression in a sea of competitors?
Tradeshows and conventions provide the perfect opportunity to meet potential customers, distribute marketing materials, exchange business cards, and demonstrate your products and/or services. The problem is tradeshows can often be like a circus or the midway at a county fair. There are lots of distractions for your potential clients. You need to make sure that your company doesn’t get drowned out by all the noise and commotion. Are your displays and promotional materials unique? Will your business stand out in the crowd and leave a lasting impression with your potential customers?
BRAVA Marketing Promotions offers thousands of imprinted promotional tradeshow and convention event products – everything your company needs to make its marketing presence at industry tradeshows, conventions, and special events a success!
BRAVA can custom imprint your corporate logo, company branding, or unique advertising message on a huge selection of tradeshow and convention products, including promotional tradeshow displays and banners, custom imprinted table covers and fitted display table skirts, promotional event signs and banner signage, promotional product replica inflatables, trade show badges and badgeholders, promotional lanyards, printed logo promotional balloons, and much more.
BRAVA Marketing Promotions specializes in producing high quality promotional merchandise and unique custom printed products. These imprinted items are tailored to meet the specific promotional and marketing goals of large or small organizations and businesses. Contact us today for all your promotional product needs including personalized apparel, business accessories, trade show giveaways, corporate gifts, awards, and much more.